About Us

Sokol Associates


60 Years & Counting

Mission Statement – Sokol Associates Inc. is built on the cornerstone philosophy that it is our goal to not only meet, but to exceed the expectations of our customers and the factories that we represent.

Success — spanning the generations

Sokol Associates, began as Jack Sokol & Associates founded by John (Jack) Sokol in 1955, he set out in the summer of that year fulfilling a dream of starting a sales agency and new career. He had plenty of motivation- supporting a wife and 6 children- and a commitment to meet and exceed his customers’ expectations and those of the manufacturers the agency represented.
Paul Sokol joined the agency in 1974 and took over the reins in 1984 leading the agency into the 21st century and beyond. The agency became Sokol Associates, Incorporated, was computerized to make it more efficient and effective and grew to a major force in sales and marketing in the upper Midwest.
Jonathan (Jon) Sokol joined the agency in 2004 as it expanded its area of coverage into the Rocky Mountain States. He now leads the company bringing a new vision of goals to reach for and attain. His youthful perspective and energy has brought even more viability to the agency in the sporting goods industry.
Throughout the 60 years of its existence the cornerstone of the Sokol agency has been its founder Jack Sokol’s vision to not only meet, but to exceed the expectations of the customers and that of the manufacturers it represented. Our team currently consists of 14 individuals that strive every day to fulfill that vision and that continue to evolve in order to meet the new challenges of today’s market place. That focus has produced substantial sales growth and helped to solidify a reputation of honesty and integrity that both customers and manufacturers can depend on.

We have represented many quality
lines over the last 60 years.
Be our next success...

Over 25 awards for agency of the year.